Oversaw end-to-end operational and creative execution for YEEZY during a pivotal growth phase, leading development of the SZN 9 collection and coordinating global rollout logistics. Directed cross-functional teams from concept through prototyping and launch, managed vendor relationships, production schedules, budgets, and supply chain workflows, and executed high-visibility initiatives including Paris Fashion Week. Ensured cohesive brand expression across apparel, footwear, and lifestyle categories under demanding timelines.